It was another very successful year for Beaver 100.3 FM and the Camp Rainbow Radiothon presented by Toyota of Hopkinsville.
With the help of hundreds of amazing supporters, over $77,471 was raised during this very special event. The total could not have been reached without the help of all of the Beaver’s on-air personalities, interviews with campers, music, stories about Camp Rainbow and the businesses who stepped up to the challenge and became sponsors.
What is Camp Rainbow?
Camp Rainbow is a summer camp designed specifically for children suffering from serious medical conditions and terminal illnesses. It is totally free for the children and their families. Camp Rainbow relies on donations and volunteers from the community. Campers have their own individual counselor for the whole week and are supervised by medical professionals from Premier Medical Group in Clarksville.
Since 1983, founders Steve & Diane Miner, of Clarksville, along with hundreds of volunteers have hosted the week long camp. They founded Camp Rainbow to give the kids more of an opportunity to grow and just to have fun. The camp helps special needs youngsters who can’t attend regular camps.
Beaver 100.3FM Involvement
JT Daniels, Brand Manager for Beaver 100.3 FM, talked about the Radiothon. “We need to thank all of the folks from Camp Rainbow, the counselors, the campers, the moms and dads along with the Beaver team with Nick and Bailey and our support team here at 5 Star Media. Most importantly we have to thank all those who became Dream Makers to help us achieve our goal. The money raised will keep Camp Rainbow operating through 2016 and beyond,” said Daniels.
President/General Manager of 5 Star Media, Katie Gambill shared her excitement of the event. “I think it’s an amazing event and I’m proud of the Beaver staff, all of the other 5 Star Media staff, and Camp Rainbow volunteers who worked to put all of this together. It takes a ton of people to pull off such a success, so congratulations to everyone who worked so hard,” she said.
In 2016, the radiothon took on a new twist when we incorporated more social and video marketing along with the traditional approach. This gave sponsors and advertisers additional opportunities for engagement, expanding upon their on-air presense. Highlights from this included:
Toyota of Hopkinsville, Airborne Disposal, and Express Tan each stepped up in different ways. Toyota of Hopkinsville, a long time title sponsor of the Radiothon, activated their sponsorship through video messages, on air interviews, and on-site interaction with the volunteers, campers, and their parents. Their engagement from the grassroots level solidified their brand of community spirit and involvement. Airborne Disposal and Express Tan each took on elevated roles as the Studio Sponsor and Phone Line Sponsor, respectively. These sponsorships included increased on air mentions, inclusion in print, video, and digital marketing pieces.
McCall’s Contracting Firm Inc. signing on to be the Social Challenge sponsor. Custom social graphics were created for McCall’s with a ‘like and share’ goal made clear on the image. The images also kept with the consistent brand of the Camp Rainbow Radiothon and were cross promoted on the stations own Facebook page. For every like and share that the McCall’s Facebook page received, the company would donate money to Camp. This aligned their brand with a worthwhile cause, while also increasing the traffic and following of their own social page.
Dream Maker Sponsors Hourly sponsorship opportunities were created for each hour the radiothon was on air. Some sponsors took on the extra incentive to post images on social that connected them to the event. These images included the sponsor’s logo and “Proud Dream Maker” (see below). The images were shared and reposted on the Beaver Facebook as well. Campaigns such as these only help companies connect with their community on a more personal basis and give them an organic connection to a trending topic.
The success from the campaign was obvious in the results. Over 7,000 people viewed the videos posted by Beaver 100.3FM. The social posts were shared over 700 times collectively and the reach of the Facebook page during the week of the campaign grew by 73%!
To learn more about how your company can become involved in the Camp Rainbow Radiothon email us at firstname.lastname@example.org. Spots are now being filled for the 2017 hourly Dream Makers.
Story © 2016 – Images © 2016