Relationship Experts

There are many ways businesses can ensure their clients have a positive experience. And in today’s fast paced world, the ‘share’ of an experience matters almost as much as the experience itself. How is your business leveraging its assets to facilitate a positive outcome for customers and thus business growth? Below are three ways to generate growth and return of your customers all year long.

Be Thankful.

Your front desk staff, hostess, or receptionist are the first (and last) face people see as they enter your building. Greet with a smile. As someone leaves, a simple “have a nice day” goes a long way. Remember Thank You cards? Write a quick note, and pop it in the mailbox, when a new client signs up. You may have to walk your Millennial intern through the process of mailing a letter.

As someone leaves, a simple “have a nice day” goes a long way.

Client Referrals.

Treat your current clients like VIPs. Most studies show it costs between four and 10 times more to acquire a new client vs. retaining current customers.(1) There’s nothing wrong with buttering up the clients who currently value your products. Things like multi-purchase discounts, friend referrals, and birthday specials are all great ways to keep your current clientele happy.

Word-of-Mouth Recommendations.

When interested in a new product or service, the majority of people have a standard method of research. First, they’ll Google products or services. Then, they’ll search for recommendations online. Finally, once they’ve honed in on a particular item, they’ll turn to friends, asking for input.

In a recent survey, Inside Radio found that “six out of 10 (respondents) felt that radio hosts are ‘like a friend’ who can be trusted.”

This is why a solid product endorsement by a trusted radio personality continues to reign supreme. In a recent survey, Inside Radio found that “six out of 10 (respondents) felt that radio hosts are ‘like a friend’ who can be trusted.”(2) What better way to promote your product or service in an intimate, yet mass audience driven, setting? Listeners trust their radio. Creating an endorsement that works depends on the product or service. But it also depends on the personality and lifestyle of the radio host. The 5 Star Marketing Team are experts at pairing the unique personalities of our on-air talent with clients. When an authentic experience occurs, it becomes a trusted long lasting relationship that builds value and credibility for your business.

The most sought after form of advertising comes from someone you trust. A recommendation from a friend, or word-of-mouth, consistently ranks among the highest forms of conversion for consumers. In one study, nearly 83% of respondents say they trust the advice of friends and family when it comes to a product or service.(3) Do you know what your clients say about you?

(1) LinkedIn

(2) CBS Altitude Group

(3) LinkedIn