Why Geo-Fencing and Location Marketing Works for Businesses

Clarksville, TN. – Digital targeting is becoming increasingly focused and laser specific. As a consumer, you’re wondering how they find you. As a business, you need to take advantage of the technology. Business owners need to understand geo-fencing, one of the fastest growing digital marketing trends.

What is Geo-Fencing and Why It Works

Technically speaking, geo-fencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Essentially it is a “virtual barrier” created around a business. Once a consumer has entered a specific threshold, a business has then “captured” this consumer. Digital advertisements including offers and information can be sent almost immediately and continue up to two weeks later.

What the Consumer Sees

By now, most people have noticed that certain advertisements or products have ‘mysteriously appeared’ to them. It can occur after an online search or possibly a visit to a store.
“I was online looking at new shoes and now I only see those shoes ads.”
“I grabbed lunch the other day, now I only see restaurants ads on my phone.”
How are these ads following me?
You’ve been served. These businesses have done their research and understand the need to “fish where the fish are”. The market that is ever growing and consumers able to shop on a global level. Small business owners are competing with national brands, and digital marketing levels that playing field.

Clarksville Businesses See Results with Geo-Fencing

Geo-Fence your competitors’ locations, even if they are in another city. Their clients should be your clients. After they pass the threshold, you can serve them digital ads. Rarely is there another opportunity to place advertising in your competitor’s store. This technology applies to past, present, and future consumers. Geo-cookies are how businesses serve ads to visitors who have visited a store in the past, even before your current marketing campaign may have started. Best practice is to go back no more than 12 month, however, so don’t delay on this style of targeted advertising.

With holiday shopping season upon us, your business can capitalize on consumer habits through geo-fencing and targeted display advertising. Combine this technology with a solid radio campaign and you will get more than your fair share of the available business in the market.

To learn more ways your business can reach future customers with online targeted display advertising contact Amy Kelly, Marketing Representative at akelly@5starradio.com.