“Today only…80% off!”
“Entire store must go!”
“Buy one get one on select items!”
You see phrases like these all the time on signs in the mall, on the street, and in online advertising campaigns.
These are forms of a ‘Call to Action’ and they can be used as an effective means to promote certain sales, but you can’t rely on them as the only form of advertising for your business. It’s important to craft a specialized branding plan that helps your company stand out in a competitive world.
According to a recent Forbes.com article, 64% of consumers say that shared values created a trusted relationship with a brand. Forming this relationship with your target audience is essential when perfecting your branding strategy.
Your ultimate goal is to gain loyalty and long-term commitment from your consumers. Keep in mind these four components for brand building:
1. Identifying yourself to the consumer
2. Creating a meaningful relationship
3. Igniting a response
4. Growing the relationship in the long-term
With more than 30 million small businesses on Facebook alone, it’s important to find a way to make your business stand out in a sea of sameness. Statistics show 78% of consumers believe that companies focused on custom content are more trustworthy than companies that use generic content. Make your mark with a personalized brand that customers can’t ignore.
Do you think your business will benefit from a branding campaign? For a free consultation, email Stephen Hofmeister, Account Executive at 5 Star Media Group.