Why Radio Still Works For Advertisers

Consumers have gone from being exposed to 500 ads a day in the 1970s to as many as 5,000 ads a day today, according to Marketing Firm Yankelovich President, Jay Walker-Smith.

How can a business make an impact among 5,000 messages daily? With local radio.

Radio’s diversity of formats allows advertisers to speak selectively to consumers they want to reach.

According to the Radio Advertising Bureau, over 200 million people ages 12 and over are listening to the radio each week. Consumers vary in their stages of the buying cycle, so on-going radio ads allow your product or brand to be front and center when people are ready to buy, even during off seasons.

Listeners are extremely loyal to their favorite stations. Over time, they build trust and an emotional connection to the on-air personalities and the advertisers on that station.

An audio-only medium like radio stimulates a different part of the brain that video, print and online images cannot. Radio commercials stir emotion, creating demand and selling products and services.

On-air ads also create a sense of urgency and a call-to-action with their messages. No matter how small or large the advertiser, radio allows creativity to brand and create a unique identity that consumers will remember.

Radio’s relatively low cost in relation to other media allows advertisers to afford maximum reach and effective frequency.

Radio is also very flexible when there are changes to your business, the weather, or within the city you live. Information and production can be turned around quickly at little to no additional cost to the advertiser. Your advertising dollars are guaranteed to be used effectively!

Do you think your business will benefit from a radio ad campaign? For a free consultation, email Amy Kelly, Account Executive at 5 Star Media Group.