What do a 60-inch television, a Nintendo Switch, and a radio broadcast package all have in common? (Besides being at the top of everyone’s holiday wish list?)
All three items have one magical day every year where they are placed on a massive discount. While you may have to wait until November 29 (Black Friday) to snag the smart TV, your radio discounts happen much sooner. On Monday, October 11th, 5 Star Media Group will host their annual One Day Sale with discounts on broadcast and digital packages.
Consider this your advertising wake up call! Get your business on your favorite radio station with deals up to $1,000 off regular prices.
WHY ONE DAY?
The One Day Sale began as a way for advertisers to get a boost, without breaking the bank. The competitive rates give retailers and business owners the opportunity to explore additional marketing products. For those that pre-plan their marketing for the year (who doesn’t?!) its a great time to lock in low annual rates.
WORK THE SYSTEM
There are several ways the One Day Sale can work for your business.
Get a boost after the holidays: Retail businesses often see a dip in sales following holiday shopping. Don’t let your first quarter take a dive. Stay top of mind with consistent branding. Radio allows you to choose the station that best fits your customer demographic too!
The One Day Sale schedules are a great addition to existing schedules, enhancing the frequency of message. Rates are up to 60 percent off, making it the perfect time to test multiple stations.
Lead into the tax (refund) season: “I just don’t know how I will spend all this tax refund money,” said no one ever. Customers will be planning their refund purchases in first quarter. There is no better way to keep your products and services at the forefront than with a multi-platform campaign. Bring awareness to your business with a specially priced commercial and digital package.
72% of consumers say they prefer to connect with brands through multiple channels before making a purchase. (LeadForensics)
Idea: Choose the station of your choice and pair it with some of their tried and true digital products. An article on the website, text blast, even an exclusive email will get your brand in the hands of your core audience. You can include photos and video of the products, client testimonials, and product information among other things.
Entrepreneurs and Local Businesses do well: Deeply discounted rates are great for start-ups and entrepreneurs, who may be operating with caviar dreams on a Chick-fil-a budget. 5 Star Media wants you to dream big with your business, and give you the tools you need to succeed. See our client success stories.
What does every budding company need? Awareness. If your small local businesses looking to capitalize on the frequency and branding that radio can achieve, then the One Day Sale is the place to start.
Contact Amber Anderson, Sales Manager, to learn more!